Mobin
Mohammadi
I rarely start with visuals. I start with the problem: what is the real challenge, who needs to be moved, and which perception has to shift. Research, context and positioning are what give creative work a reason to exist.
About
I work at the intersection of strategy, storytelling and design — shaping brand systems, campaigns and digital experiences that turn complex ideas into clear, coherent direction.
I rarely start with visuals. I start with the problem: what is the real challenge, who needs to be moved, and which perception has to shift. Research, context and positioning are what give creative work a reason to exist.
Capabilities
Strategy
Creative Direction
Branding
Digital & Content
Work
Brand systems, campaigns and digital products built on research, positioning and a reason to exist.
Farsee
Electromega
Malakutic
Saffron Googad
Karban
Experience
Roles and long-running collaborations where strategy, creative direction and delivery stayed connected.
Saffron Googad
Creative & Advertising ManagerShaping premium brand communication, campaign concepts, content direction and digital touchpoints across consumer sales and corporate gifting.
Farsee
Founder & Creative DirectorBuilt an independent fashion concept from identity and storytelling through to product, launch and direct sales.
Electromega
Creative & Content StrategistLeading brand communication, content systems, campaign direction and digital initiatives for an HVAC electric motor manufacturer.
Contact
Whether we start a brand from nothing, or take a system that already exists somewhere further.